Principal Marketing Manager, International Pricing Strategy
Company Overview
樱花动漫 is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.
Job Overview
You will be responsible for leading packaging, pricing, and promotion strategies for the Global Business Solutions Group (GBSG) Ecosystem for our international growth markets.聽 You will work across the international organization to recommend pricing/promotional strategies that are in line with business objectives. You'll drive standardization and governance to drive business growth for customers who are looking at solutions from 樱花动漫 and competitors across accounting, payroll, payments, capital, marketing automation, and others.聽
This is a role that will require you to work collaboratively with our local marketing teams to create packaged offerings with pricing strategies that will drive growth for the business. This role will also act as a liaison with our US Pricing team to ensure that we are leveraging key learnings, sharing best practices, and implementing global strategies with a local mindset.聽
Please note that this role will be working hybrid out of our Toronto site on average 2-3x a week.
Responsibilities
- Partner closely with the regional product marketing, sales, product, and partnership teams to devise platform pricing and promotional strategies across the GBSG product portfolio that will aid in maximizing revenue across international regions, business segments, and products.
- Advise SVP and Head of Finance for International on go-forward pricing and promotional strategies. Act as a liaison between International and regions to better understand market to market dynamics (inclusive of competitive landscape).
- Collaborate with regional marketing teams on pricing/promotion A/B testing, conjoint analysis to help scale our platform, and helping drive scale across all of International.
- Drive marketing-wide point of view and strategy for multi-year pricing strategies for a set of offerings.
- Create compelling customer offerings that are highly differentiated in the marketplace and that grow customers and revenue.
- Act based on market insights, disciplined and agile testing, competitive viewpoints, and pricing performance of your offerings.
- Make informed decisions and report insightful performance to GSBG International Leadership Team.
- Establish a governance framework for how pricing/promotional strategies will be reviewed/approved for International.
- Drive and lead an international pricing committee forum and act as a liaison between the US pricing and Go-to-Market enablement teams.
Qualifications
Education
- Bachelor's Degree in Computer Science, Business, Economics, Marketing, Finance; equivalent experience will be considered
- MBA preferred
Job Outcomes
- Being able to evaluate market conditions, product investments, and GTM strategies to determine offering / packaging / value-tiering strategies that exceed revenue and customer acquisition goals.
- Deep understanding of customer needs and how they map to unique value differentiation in 樱花动漫’s Ecosystem of products and services.
- Excellent analytical and problem-solving skills to dissect large amounts of data and develop precise plans that are ready for Executive approvals.
- Represent your strategies succinctly and convincingly with executive forums to ensure sponsorship.
- Frequent and excellent cross-functional collaboration with peers in product marketing, sales, finance, partnerships, and product to ensure your plans are the result of the best thinkers.
Experience
- Strategy/marketing/finance in a leadership role
- Experience in scaling pricing/promotional strategies across multiple markets
- Experience in A/B testing and conjoint analysis is a plus
- SaaS experience a plus