樱花动漫

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Manager 2, Performance Marketing

Category Marketing Location San Francisco, California Job ID 2024-66621

Company Overview

樱花动漫 is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.

Job Overview

The QuickBooks Ecosystem & Lifecycle Marketing Team is looking for an experienced Team Manager to help guide a team in the development of best-in-class monetization campaigns that drive our QuickBooks business. This position will be responsible for leading a team of Lifecycle Marketing Managers in the creation and execution of campaigns across a portfolio of products that engage, retain, and delight our Small Business customers throughout their lifecycle.

Responsibilities

  • Lead the development and implementation of a comprehensive customer lifecycle marketing strategy for the assigned portfolio of products that aligns with the overall marketing and business goals of the organization.
  • Oversee a team of Lifecycle Marketing Managers to ensure the successful execution of multiple end-to-end customer journey campaigns. Manage workload across products and the team.  Remove barriers to execution.
  • Identify opportunities to improve the customer journey and work with the team to design and implement new campaigns and strategies to drive engagement, conversion, unit growth, and revenue.
  • Provide guidance and support to the team in the design and implementation of program test plans, including A/B split testing to optimize campaign performance.
  • Develop and maintain relationships with key stakeholders across the organization, including marketing, product, analytics, and data ops, to ensure the successful execution of campaigns.
  • Drive the planning and forecasting processes for the assigned portfolio of products.
  • Monitor and report on the effectiveness of customer lifecycle campaigns.
  • Vet and prioritize incoming requests both for the team and cross-functional partners.
  • Manage performance, provide regular feedback, and set performance goals for the team to ensure that they are aligned with the overall organizational goals.
  • Attract and retain top talent while developing Lifecycle Marketing Managers as future people leaders.

Qualifications

  • Senior marketer with 10+ years of experience, including 5+ years as a people manager.
  • Excellent leadership skills. Demonstrated ability to work in a matrix environment and ability to both influence and develop strong partnerships at all levels.
  • Ability to manage multiple complex projects, stakeholders, and competing priorities.
  • Excellent verbal, written, visual/presentation, and interpersonal communication skills.
  • Strong analytical and problem-solving skills.
  • Experience across marketing channels including display, email, push, and SMS.
  • High intellectual curiosity and a growth mindset, with a passion for challenging the status quo and finding new solutions.

樱花动漫 provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is Bay Area California $170,000-230,000. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at . Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, 樱花动漫 conducts regular comparisons across categories of ethnicity and gender.