樱花动漫

Job Overview

樱花动漫鈥檚 Consumer Group (CG), a team serving the needs of over 20+ million US consumers to 铿乴e their annual tax returns, is looking for a Principal Senior Marketing Manager for the Digital Media Performance Team. 樱花动漫 is recognized as one of the best companies to work for:

• #14 2023 Fortune100 best company to work for
• #22 in 2023 PEOPLE庐 Companies that Care
• #5 Fortune 2023 Best Workplaces in Technology
• #57 2023 Glassdoor's Best Places to Work

This role will work across multiple digital channels, including Mobile, Video, CTV and Programmatic delivering on the overall digital advertising strategy and 铿乻cal year forecast targets. As the driver of new customer acquisition and retention goals, you will be an essential player to innovative digital media strategies and deliver on our deep passion for customer obsession, innovation and revolutionizing how consumers prepare and 铿乴e their taxes. The Principal Senior Marketing Manager will report to the Group Manager of Digital Media and X-Channel Strategy based in San Diego, CA.

Responsibilities

Strategic Planning and Execution

• Proactive & Strategic Self-Starter
• Strategic mindset with the ability of great storytelling through data and insights, both written and verbal, articulating channel strategy and plans to x-functional teams as well as senior and executive leadership
• Responsible for extreme ownership focused on Digital Media Channel performance outcomes to develop a marketing strategy that accelerates the growth of TurboTax against the market opportunity, key insights and fiscal year financial goals
• Partner with x-functional teams to ensure go-to-market and communications strategy alignment, plan delivery to forecast, and one-year marketing goals
• Work across Media Channels (Brand, Search, Comms) to outline our holistic media strategy and GTM plan including building out an integrated campaign plan, starting with strategy, developing a brief, and working on executing and measuring performance
• Integrate insights from a broader macroeconomic outlook, as well as competitive and customer trends to inform long-term planning and business models

Collaboration and Influence

• Ability to influence & partner with key internal stakeholder teams: product marketers, marketing channel leaders, analysts, leadership, sourcing, and finance to ensure shared vision and drive initiatives forward
• Partner with our earned, owned and paid channel teams to deliver on data-driven campaign decisions
• Ensure all key stakeholder inputs and recommendations are included in media plans, optimizations and reflected in various share-outs with senior leadership

Analytical and Data-Driven Decision Making

• Highly analytical, stats junkie, problem-solver, and creative thinker with the ability to draw key insights from analytics to make key business decisions
• Partner with analytics and finance to support performance forecasting and results attribution
• Rapidly and independently arrive at campaign insights such as consumer behavior, audience segmentation, winning ad message themes, successful call to action, and customer experience strategies
• Transform performance results, customer behavior insights, and learnings into actionable strategy, planning, and optimization

Operational Excellence and Ownership

• Accountable for agency deployment of media plans, providing guidance on targeting, spend allocation, bidding strategy, and ensuring publisher deliverables are clearly prioritized, articulated, and actioned
• Responsible for ownership of the Digital Media Team playbooks to ensure team and agency stakeholders understand and execute media plans, related tech, ongoing test plans, learnings and implications
• Provide ongoing support across Digital Media, and related work. This includes, but is not limited to, assisting in driving projects in x-team coordination, campaign launches, data and analytics requests, end of month budget reconciliation, and projects with outside vendors and agencies

Continuous Improvement and Innovation

• Learner’s mindset, with drive towards continuous innovation, improvement and a highly proactive bias for solutions-oriented outcomes
• Embrace failures and sustain long-term goals to drive innovation through speed
• Champion decisions that deliver the customer benefit across teams and segments to increase loyalty and lifetime value, and achieve True North Goals
• Digital Marketing expertise: you are a digital native and expert in driving outcomes, with focus in paid media who can inspire and drive a team to do the best work of their lives
• Demonstrates ability to execute large-scale digital marketing programs, including increasing conversions that drive revenue growth, measuring cost per acquisition and a strong understanding of the digital technology landscape
• Strong prioritization and organization skills necessary to drive and lead x-functionalinitiatives, and to be effective in a highly matrixed, distributed and extreme fast-moving environment

Qualifications

• 7+ Years Paid Digital Media. Must have experience leading campaigns with high impact results.
• Minimal travel for industry networking, media, conferences, and related events
• Hybrid Role: 2-3 days in of铿乧e/week