Staff Business Data Analyst
Company Overview
樱花动漫 is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.
Job Overview
We鈥檙e looking for a Staff Analyst to join the Mailchimp Marketing Analytics team. You will be responsible for owning key analyses, projects, reporting, and processes leading to insights that help attract new customers and drive revenue growth.
As a Staff Analyst on the Marketing Analytics team, you will help lead strategic, data-driven decision making at Mailchimp. In this role, you will conduct a variety of analyses to understand and explain customer behavior, business trends, and predict future outcomes. The focus of this role is to drive improvements in the conversion funnel for our prospect-facing website through a focus on rigorous experimentation, strategic deep dives and robust reporting.
Responsibilities
- Build experimentation plans to robustly isolate impact of website changes, and guide future strategy for key initiatives
- Deep dive into customer data to understand where growth is coming from and how it can be replicated
- Profile customer segment to identify how the website experience can be tailored to their needs
- Analyze short, medium, and long-term impact of pricing and promotion changes on customer acquisition
- Explore alternative methodologies for statistical inference to identify and size the impact of web initiatives
- Design insightful and actionable dashboards to guide web decision making
- Craft narratives and recommendations from analyses, build presentations, and present findings to business stakeholders
Qualifications
Functional
- Deep understanding of web analytics data and event tracking (Google Analytics experience is strongly preferred)
- Broad experience deploying website experiments across optimization levers (copy testing, page re-builds, audiences, promotions, pricing), test designs (A/B, Factorial, Sequential, etc) and inference (Frequentist, Bayesian)
- Expertise with funnel and cohort analysis to prioritize initiatives and guide strategy
- Experience in partnering with and presenting to executive and cross-functional leadership
- Strong communication, collaboration, and problem-solving abilities
Technical
- Advanced knowledge of SQL and experience working with cloud-based data warehouses (Google Big Query preferred)
- Proven experience in stitching together disparate data sources and building data infrastructure, defining KPIs, and tracking business performance
- Experience with business case modeling and opportunity sizing
- Demonstrated experience with data visualization tools (Tableau) and dashboard development for executive teams
Work/Education
- Minimum of 5 year’s experience in an analytics-focused role. Prior work experience within a SaaS company is preferred
- Bachelor’s or Graduate degree in a technical subject; equivalent experience will be considered
We use the technology for good to help small businesses and consumers.
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